Tips For Improving Your Social Media Efforts

If your company is like most, you’ve developed your social media presence almost by accident as new sites launched and new functionality appeared. That may have led to a hodgepodge rather than a well-developed market plan. The good news is it’s not too late to perfect your social media marketing. There are several easy and affordable things you can do to improve your social media efforts. 

1. Have at least two people handle your social media marketing. It’s tempting to just assign your social media networking and marketing to the person in your organization with the most online contacts or experience. However, this can make you vulnerable if that person resigns or becomes ill. In addition, having multiple people post on your social media sites gives your company a more multi-faceted and interesting persona. 

2. Develop a social media marketing plan. If you haven’t written a marketing plan specifically for your social media efforts, now is the time. It’s also important to set a specific goal for your efforts. For instance, do you want to increase sales, beef up your brand awareness or, perhaps, build customer loyalty? The best social media campaigns focus on just one aspect and don’t try to do too many things at the same time.

3. Expand beyond Twitter and Facebook. While Facebook’s nearly 1.5 billion registered users are hard to ignore, Facebook and Twitter are far from the only social media sites on the Web.  Social media includes more than 400 sites and more are being added all of the time. If your business sells a niche product or service, you may achieve more social media success by posting on smaller, more targeted sites. The possibilities are all but endless and range from CarDomain for car enthusiasts to LibraryThing for book lovers to Catster for cat owners, just to name a few.

4. Perfect your picture-taking skills. How you ever noticed how many companies post amateur-ish images on social media? Since your image can determine whether a follower will read your post, it’s important to get the best image possible. Start with good equipment. (Don’t use your cell phone for your social media images.) Next learn a little about lighting, composition, color and camera angles.

Even the best social media strategy can use a little help. To get the most out of your efforts, define your social media goals, branch out from Facebook and Twitter and learn how to take quality images.

For more information about how to get the most out of your social media, contact a management company such as eClincher.

Author: Ismael Caldwell

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